From Crypto Projects to Digital Asset Companies: The Evolution of Web3 Communications

The crypto industry has matured significantly over the past six years, moving beyond its early "crypto bro" stereotypes. What began as a niche space dominated by informal jargon and insider culture is now evolving into a professionalized sector where digital asset companies prioritize sophisticated communications.

At events like Paris Blockchain Week, the shift is palpable. Once-casual interactions now carry deeper implications about identity and professionalism in web3. The industry’s growth demands higher standards—both in how projects present themselves and how participants engage with the ecosystem.

This transition reflects broader adoption. Where crypto was once the domain of enthusiasts, institutional players now require clear, substantive dialogue. The challenge lies in maintaining web3’s innovative spirit while meeting these elevated expectations.